3, 2, 1... why buyers who find one design end up buying three

Hey Reader Here’s something that took me an embarrassingly long time to figure out: the designers making consistent money on POD aren’t necessarily the ones with the most designs. They’re the ones whose shops make buyers want to fill a cart. Think about the last time you found a product you loved online. What did you do? You probably clicked around to see what else that brand made. If everything felt like it belonged together — same vibe, complementary colors, pieces that would look good...