3, 2, 1… What You Really Need to Succeed

Hey Reader I need to get something off my chest. I’ve had three conversations in the last week where incredibly talented designers told me some version of the same thing: “I feel like I’m falling behind because I’m not using AI.” “I think I need to learn Illustrator so I can vectorize everything.” “Everyone keeps saying I need better tools to compete.” And every single time, I wanted to reach through the screen and shake them. Gently. With love. But still. Because here’s the thing: the tools...